SUMMARY
Pinelake Church exists to make disciples of Jesus and share His love with others. A Communications Director at Pinelake Church provides vision, leadership, and direction to the internal and external communication efforts of the multi-site organization. The Director is responsible for developing and implementing comprehensive communication strategies to advance the organization's mission, enhance its reputation, and engage members of the church and the community. This role includes Strategic Communication Leadership, Content Development and Management, Communications Team Leadership, Internal Communication and Employee Engagement, and Media and Public Relations.
STRATEGIC COMMUNICATION LEADERSHIP
- Collaborate with senior leadership to identify key messages, target audiences, and communication channels across 5 campuses.
- Develop and implement communication plans that effectively communicate the organization's mission, values, and priorities.
- Monitor trends and emerging issues to inform strategies and tactics.
- Use data and insights to optimize strategies and drive continuous improvement.
- Provide regular reports and analyses to leadership on communication effectiveness.
CONTENT DEVELOPMENT AND MANAGEMENT
- Lead the production of compelling content for worship services, online broadcasts, website, social media, email newsletters, and marketing collateral.
- Ensure all content is consistent with the organization's brand voice and strategic objectives.
- Develop content calendars and production timelines for timely and consistent delivery.
COMMUNICATIONS TEAM LEADERSHIP
- Lead a creative team of 10+ individuals supporting ministries through graphic arts, videography, messaging, and other media.
- Recruit, train, support, and mentor team members; foster a positive and collaborative work environment.
- Delegate tasks effectively, balancing workload and maximizing efficiency.
- Manage the communication team's budget, ensuring effective resource allocation.
MEDIA AND PUBLIC RELATIONS
- Serve as the organization's spokesperson and media liaison, handling inquiries, interviews, and crisis communication.
- Cultivate and maintain relationships with media outlets, journalists, influencers, and key stakeholders for positive coverage and publicity.
PERSONAL RESPONSIBILITIES
- Maintain a vital and growing personal walk with the Lord through committed Bible study, prayer, and meditation.
- Maintain proper priorities in your home including your spouse and children (if married and/or with children).
- Faithfully support the ministries of Pinelake by maintaining wise stewardship measures over the resources entrusted to you.
- Maintain active participation in a small group.
- Reflect a growing awareness and practice of personal emotional and spiritual health.
- Perform duties and responsibilities in a manner to glorify Christ and further the mission and ministry purposes of Pinelake Church (Colossians 3:23-24).
A few must-haves:
- A bachelor's degree minimum (seminary or continued education preferred);
- 7-10 years experience in the field of communication;
- Experience with large multi-site organizations preferred.
PINELAKE'S STORY: The story of Pinelake Church began in February of 1971 in Brandon, Mississippi, in a mobile chapel in a rural area near The Reservoir. By God's grace and power, our faith family has grown into a dynamic church spanning five cities throughout our state -- Clinton, Madison, Oxford, the Reservoir, and Starkville. Weekly, we serve over 12,000 people, but we celebrate stories of life change one person at a time.